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das Orchester


issue 4/2014

Multimedia. Orchestras, concert halls and opera houses on the internet

Social media – apps, Facebook, YouTube, Twitter and many more – are no longer virgin soil for many orchestras and opera houses; or if they are, they will need to adapt, and fast. As Florian Frisch argues in the introduction, these media will be key to keep old audiences and reach new ones, develop revenue streams and create powerful marketing opportunities. At the same time, however, Frisch points out that social media do have their pitfalls and follow their own rules that differ from print media or even Web 2.0 media. While aiming to convey spontaneity, they nonetheless require careful planning, and, as dialogic instruments, must be more than a platform to hand out information.  >>




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new release


Jörg Handstein,
Verdi. Das Wahre erfinden
Eine Hörbiografie von Jörg Handstein, 3 CDs

In "Das Wahre erfinden" wird das Leben des größten italienischen Opernkomponisten nacherzählt, informativ und gut recherchiert. Für Lebendigkeit sorgen wieder zahlreiche Hörschnipsel aus seinen Opern mit großen Interpreten wie Joan Sutherland, Tito Gobbi, Herbert von Karajan oder Carlos Kleiber. Auch die auf mehrere Rollen verteilten Texte sorgen für ein kurzweiliges Hörvergnügen. >>



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